Privacy policy

Who are we?

We are Hu Master UK Ltd (in this Notice, we refer to ourselves as "HuKitchen", "we", "us", and "our"). This Privacy Notice explains what information about you we collect, what we do with it, and how you can control it. This notice applies to our website hukitchen.co.uk (our Site).


How can you contact us?

If you have any questions about how we handle your personal information, please email us at: uksupport@hukitchen.com.


What information do we collect & why do we use it?

We'll collect technical, contact, account, communication and other information (for example, if you make a payment or enter a contest) about you. We do this if you:

  • use our website, contact us, give us feedback, submit a review,
  • register for an account or purchase our products,
  • sign up to receive news, updates or other marketing,
  • or enter a competition, prize draw or promotion.

We'll use your information to provide our products to you, for things that are important to us (like improving our Site and our products), to comply with the law, and (if we need it) your consent.


If you use our website

Whether you're just browsing or you create an account, we will automatically collect technical information, information about your visit, and (if you opt-in) location data.

Technical information may include your: phone number, Internet Protocol (IP) address, login information (email address), browser type and version (and browser plug-in types and versions), device IDs, operating system, hardware version, device settings (e.g. language and time zone), time zone setting, file & software names and types (associated with your device and/or the Site), and information relating to your mobile operator or Internet Service Provider (ISP). Information about your visit, may include your: full Uniform Resource Locators (URL), clickstream to, through and from our Site (including date and time), pages and products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (like scrolling, clicks, and mouse-overs), traceable campaign links (e.g. in emails or via tracking URLs), methods used to browse away from the page, and phone number handle used to connect with us.

  • We may ask for your location information via cookies or your device settings. Your location might mean us checking what country or region you are in using any of the following: the coordinates (latitude/longitude) of your location, your full or partial IP address, and your device ID (If you use Apple: your Identifier for Advertisers (IFA) code, or if you use Android your Android ID, or a similar device identifier).
  • If you agree to share your location with us, we'll use this to deliver location-specific content, advertising or other services, like checking for fraudulent transactions. We may combine your location information with your device ID, so we can recognise your browser or device when you return to our Site. For further information, please see our Cookies Notice which explains more about how our Site uses cookies and device identifiers 

We use this information to:

  • ensure content from our Site is presented in the most effective manner for you and for your device. 
  • understand how people use our Site and how we can improve our Site and our products.
  • improve our Site, products, marketing, customer relationships and experiences.

Why we do this:

  • because it is important for us to continually learn and improve (and we balance this with your own rights).
  • for any cookies which aren't necessary for our Site to operate, with your consent.

If you contact us, give us feedback, or submit a review

We will collect your contact information and communications information.

  • Contact information includes the information that you provide when you get in touch, for example: first and last name, email address, billing and delivery address, and phone number(s).
  • Communications information includes the content of your conversations with us (for example, if you get in touch to ask us about a subscription) and any submissions you make to our Site. This includes: emails, texts, calls, letters, survey responses, competition submissions, submissions of product reviews, and any in-person conversations you have with us.

We use this information to:

  • reply to you, including answering any questions and troubleshooting any issues you may have with our Site or our products.
  • administer any forms or surveys you complete. 
  • attribute the content of your review to your account.

Why we do this:

  • it is important for us to help you use our Site and to understand how we can improve.
  • to ensure transparency of the reviews that are posted to our Site.
  • it is part of a contract we've agreed to with you.

If you register for an account with us, subscribe, or order a product 

We collect contact information, account information and payment information.

  • Contact information includes the contact information you provide when you get in touch, for example: first and last name, email address, phone number(s), billing and delivery address.
  • Account information includes: log-in information (username or similar identifier, passcode), marital status and any feedback you may provide to us.
  • Payment information includes: bank account or payment card details, and transaction history, with your past payments and purchases from us.

If you make a payment via our Site, your payment information will be provided directly to our payment provider, Stripe Payments UK Ltd. We won't see your bank account or payment card details. 

Information you supply to Stripe Payments UK Ltd is not within our control and is subject to their own privacy policy and terms and conditions.


We use this information to:

  • register you as new customer.
  • manage our relationship with you. 
  • process and send you your order, including managing and collecting payments.
  • make personalised suggestions and recommendations to you.
  • update you about technical changes or other service updates (for example, if we update our Terms). 
  • ask you for feedback.
  • identify you as the author of any reviews that you leave on our site.
  • use data analytics to develop insights, and to improve our Site, products, marketing, customer relationships and experiences, including combining and anonymising individuals' information.

Why we do this:

  • it is part of a contract we've agreed to with you.
  • it is important for us to manage our business and our Site.
  • it is important for us to help you use our Site and to understand how we can improve.
  • we have to comply with the law.

If you sign up to receive news, updates or other marketing from us

We collect contact information and marketing preferences.

  • Contact information includes the contact information you provide when you get in touch, for example: first and last name, email address, phone number(s), billing and delivery address.
  • Marketing preferences include: if you have opted-in to marketing or out of marketing, and any specific marketing preferences.

We use this information to:

  • send you direct marketing, which may include: news, updates, or asking you to complete a survey.

Why we do this:

  • if you are a consumer, we do this with your consent. 
  • if you are or work for a business or other organisation, we do this because it is important to us to grow or manage our business, or with your consent. 
  • we also do this to comply with the law.

If you enter a competition, prize draw or promotion

We collect contact information and entry information.

  • Contact information includes the contact information you provide when you get in touch, for example: first and last name, email address, phone number(s), billing and delivery address.
  • Entry information includes any information you provide as part of your entry, for example: your answers on an entry form or to a survey.

We use this information to:

  • administer our competitions, prize draws, promotions or surveys.

We do this because:

  • it is part of a contract we've agreed to with you, for example specific competition terms.
  • it is important for us to manage competitions, prize draws and promotions which we manage.
  • to comply with the law.

What are the legal reasons we can use your information?

If you are in the UK or the EU, we must have a relevant legal reason for each way we use your personal information. Legal reasons include consent, a contract with you, complying with our legal obligations and things that are important to us. 

  • Consent: We'll use your personal information to send you marketing if you have consented (where required by law). 

You can opt-out of marketing at any time by clicking the “unsubscribe” link in any marketing we send.

We also use consent for some of the cookies we use (see our Cookie Notice for more detail).

  • Contract: We use your personal information to carry out an agreement you have with us (for example, our Terms), or if you ask us to do something so you can make an agreement with us. 

We may send you service updates based on your agreement with us (for example, updates about chocolate you have ordered or your subscription).

  • Other things that are important to us: We may use your personal information if we need it for things that are important to us or another organisation, as long as we balance this with your rights and interests. 

Things that are important to us include:

  • Administering, improving and expanding, which includes: getting your feedback and reviews, providing and improving our Site and products, implementing and improving our security measures, growing our business and informing our marketing strategy.
  • Marketing & advertising, which includes: measuring or understanding the effectiveness of our advertising, and showing you relevant advertising (including when you visit other websites). 
  • Fulfilling agreements with other organisations, which includes enforcing or applying our Terms or other agreements with you.

If you would like more information about how we balance our interests and your rights, please contact us.

  • Legal compliance: We may need to use your personal information to comply with our legal obligations and/or any court orders.

We also use cookies, and we explain how in our Cookie Notice.


Who do we share your information with?

We may share your personal information with our group companies, our service providers and professional advisors, our business partners, and if we are legally required to.

We may share your personal information with: 

  • any member of our group, which means our group companies, including our ultimate holding company, and its subsidiaries and/or our subsidiaries who may support our processing of personal information under this Notice. If any of these group companies use your information for direct marketing, we will only transfer information to them for that purpose with your prior consent.
  • our service providers, organisations who support the services we offer through the Site and only process your personal information on our behalf, following our instructions and data protection law.

Our service providers help us with things like: website and data hosting, website analytics and search engine providers, managing marketing lists, sending emails and other correspondence, customer service and feedback, invoicing and payment processing, IT support. 

Our service providers will only use your information to provide their services to us.

  • if we run surveys, competitions, promotional campaigns, offers or other activities and you opt-in with a partner (for example, if you chose to enter a prize draw we manage with a partner organisation). We will provide more detailed privacy information at the time. 
  • potential investors, or if we sell or buy any business or assets then a potential seller or buyer.
  • our auditors, legal advisers and other professional advisers.
  • anyone that we must disclose information to in order to protect our rights, property, or safety, our customers, or other third parties, and to enforce our rights under this Notice or under any agreement (for example, our Terms) with you. This includes exchanging information with other companies and organisations for the purposes of detecting and preventing fraud, credit risk and cyber-crime.
  • if required to do so under a court order or if we are (or believe we are) under a duty to comply with any legal obligation. This includes exchanging information with law enforcement agencies, regulators, or other similar government bodies.

Where do we store your information?

We are an international organisation, so we may need to transfer your information outside of the UK or EU/EEA.

We may transfer your personal information outside the UK (or, if you are in the European Union ("EU") or European Economic Area ("EEA"), outside of the EU/EEA):

  • to store it, and so we can provide our Site and products to you.
  • where we are legally required to do so.

We may also store your information with third parties who work with us to help us to provide our products to you.

If we transfer your information internationally, we will take steps to ensure your information is legally protected. 


How do we protect your information?

You're in safe hands. We protect your information in various technical, organisational, and contractual ways:

    • we use technical security measures (for example, end-to-end encryption or multi-factor authentication), and 
    • we take steps to make sure that only people who need to use your data have access to it, and that our staff understand how use personal data responsibly and keep it safe. 
  • we require our service providers to contractually promise to take steps to protect the data we give them (including limiting the data we share, and requiring confidentiality commitments).
  • We work to avoid personal data breaches, but we are prepared if a breach does happen. We will notify you, and any applicable regulator, of a breach if we are legally required to. 

What if we link to other websites?

We may link to other websites (including apps). The websites will have their own privacy information, which you should read before using or sharing personal information with the site. 

We are not responsible or liable for these websites, any content on them, or their policies and notices. A link does not mean we endorse the views of the linked website. We have no control over the availability of any of these websites. 


How long do we keep your information for?

We usually don't keep your information for any longer than we need to, but we might keep it for longer if need to fix an issue or keep records. 

We will usually keep personal information:

  • for as long as necessary for the original reasons we collected it (for example, for as long as you have an account with us), and
  • for up to six years after that to identify any issues and resolve any legal proceedings.

We may keep your personal information for longer:

  • if you complain (so we keep our complaint records for long enough), 
  • if we know about pending or current legal proceedings, or reasonably believe there is a chance of legal proceedings, 
  • in some circumstances, if applicable law says we are required to. 

If you opt-in to marketing from us and later change your mind (or object to any other use of your personal information), we may keep a record of your opt-out or objection for longer so we can demonstrate we respect your preferences.

We may combine and anonymise individuals' information, and we may keep anonymised information indefinitely. 


How can you control your personal information?

If you are in the UK or the EU, you have rights over your personal information (just so you know, these aren't absolute). Please contact us and we would be happy to help.

If you are in the UK or the EU, you may have the right to:

  • find out what information we hold about you.
  • ask us to provide you with a copy of your information.
  • ask us to make changes to your information.
  • ask us to correct, delete, limit or stop using your information.
  • ask us to move your information to a third party.
  • change your mind about us holding your information (or sending you marketing).

These rights are not absolute – if a right doesn't apply, or only applies to some of your information or some of the things we do with it, we'll let you know as part of our reply to you.

If you would like to exercise any of these rights over your information, you can contact us at uksupport@hukitchen.com. 

If you have any concerns, you have the right to make a complaint to a data protection supervisory authority.

  • If you are in the UK, the supervisory authority is the Information Commissioner's Office (ICO). You can visit their website at www.ico.org.uk. 
  • If you are in the EU, you can find your local data protection authority here.

What have we last changed in this Privacy Notice?

We last updated this Privacy Notice on 15/09/2021